The Challenge
Dental supply company sending out several emails a week. Using photoshop for manual email creation. The goal was to automate the process without losing quality.
The Stack
MailChimp
Photoshop
HTML
InDesign
Excel
Execution Strategy
Utilizing a database of images and metadata, I created an automated process for creating marketing emails. It use to take them weeks to make 12 emails. My process took 45 minutes.
Created a database with Excel to pull names, prices, and skus. As well as pulling images from a server. Then using Photoshop and Indesign I imported the data as a CSV and exported the designs from there.
Amazon Plus Content
Illustrations
Key Results
15+%
Increased CTR
2–3 weeks
Time Saved Per Month
60%
Less Errors