C.R. Onsrud
Brand Awareness

The Challenge

CNC Manufacturer wanted to expand their brand visibility. The goal was to focus on the people and tell their story.

The Stack

Execution Strategy

Increasing brand awareness using videos as the best method to reach the targeted audience.

1. Storyboarding: Focusing on questions to ask and strategies to communicate each businesses story.

2. Location: Flew to Canada to capture footage at several customer locations. Listened to the culture and people to understand their values and perspectives.

3. The Edit: Edited 10 videos total using different versions focusing on several aspects of each company. Created several 15-second ads to run on YouTube to keep up viewer engagement.

The customer told the story, I simply put it together.