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Onsrud
Tooling

Role

Designer + Dev

Year

2024

Outcome

900+% Increase in Sales

Link

Visit Site

The Challenge

CNC Manufacturer needed to redesign their website to sell tooling for their machines. They had low traffic and wanted custom assets. The goal was to generate an increase in sales by 100%.

The Stack

WordPress WooCommerce Custom SEO Plugin Custom Email Plugin Instagram

Execution Strategy

We moved away from outdated strategies to focusing on top selling products.

1. Home Page Architecture: Built the Home page around building trust with customers and establishing expertise.

2. Email Capture: Implemented email capturing popup strategy. "Stay Sharp" 10% off for signing up for deals and announcments via email.

3. SEO Keywords: Built a SEO plug-in and created high ROI keywords to increase traffic and sales.

4. Update Assets: Created a CSV full of products and their assets for easy updating. This included capturing new assets for products and landing pages.

5. Unique Items: Added large unique items non-traditionally sold online, to make the process easier for the customer. Created custom logic in the backend to achieve this.